Ginni Schori's Approach to
Selling your Home
I don't just list homes. Through my
marketing efforts, I mark them SOLD! Real expertise in real estate. That's the
key!
Selling a home today requires more than
just a sign in front of the house and an ad in the newspaper. To successfully market
homes, it is necessary to:
establish an objective,
develop a strategy with which to achieve
that objective, and
create tactics to operationalize that strategy.
1. Ginni Schori's Home Marketing
Objective
|
To sell your home for the highest possible
price in the shortest amount of time with the least inconvenience to you
2. Ginni Schori's Home Marketing Strategy
|
Use technology to maximize the exposure of
your home to qualified buyers and real estate brokers
3. Ginni Schori's Home Marketing
Tactics
|
Develop a unique marketing plan for your
home (Ginni Schori's 19-Step Home Marketing Plan©) which, among other tactics, will
include:
Preparing your home. To command a premium
price, you must put your home in top condition before putting it on the market. I will
give you specific guidance on how to prepare your home and stage it prior to showings so
that your home will sell itself;
Photography. I will take interior and
exterior photos of your property which will be used for promotional materials (including
e-mail with a link to Ginni's Cyber Tour© of your home) to every on-line real estate
agent in Bloomington-Normal;
Internet. Out-of-town buyers account for
many home sales in Bloomington-Normal. The Internet will promote your property worldwide,
24 hours per day since there will be a Cyber Tour© featuring your home right here
at my web site. Here's an example of a Cyber Tour©: http://www.ginnisellshomes.com/804ironwood.htm.